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Privacy Policy

This privacy promise tells you what to expect when Add Distribution Ltd (ADD) collects personal information about you when you use ATG Fishing (ATG). ADD is committed to protecting your personal information when you use AT&G. Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal data, including the General Data Protection Regulation (GDPR).

When you place an order with ATG Fishing, we will collect the following information about you:

• Name
• Address
• Email address
• Phone number

ADD also collects information about how you use ATG Fishing via our website and the device(s) that you use to access the service. This includes collecting unique online identifiers such as IP addresses, which are numbers that uniquely identify a specific computer or other network device on the internet. For more information, see our section on ‘cookies’ below.

ADD will use your personal data for a number of purposes including the following:

• To process delivery of products ordered through ATG Fishing Website and to provide you with information regarding your order. 
• Manage payments, fees and charges.
• Notify you about changes of to our terms of sale or privacy policy.
• To administer and protect our business and this ATG Fishing website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of our advertising.
• To use data analytics to improve our website, products, marketing, customer relationships and experiences.
• To make suggestions and recommendations to you about products that may be of interest to you

The lawful justification for sending marketing communications about ATG Fishing and related products and services to you is that you have given clear consent for your personal data to be used for this specific purpose. You can change your marketing by clicking ‘Unsubscribe’ on the footer of an ATG Fishing marketing email.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data can be requested by contacting us.

Under the General Data Protection Regulation, you have the right to:

Access your personal data by making a subject access request
Rectification, erasure or restriction of your information where this is justified
Object to the processing of your information where this is justified
Data portability
To exercise you rights, please contact the ATG Fishing using the following contact details:

Daniel Hubbard – Manager

ATG Fishing
Station Road Industrial Estate,

ATG Fishing use the following categories of cookies on our websites:

Strictly necessary – These cookies are essential for certain features of our websites to work for example when you make payments for car parking. These cookies do not record identifiable personal information and we do not need your consent to place these cookies on your device. Without these cookies some services you have asked for cannot be provided.

Performance – These cookies are used to collect anonymous information about how you use our websites. This information is used to help us improve our websites and understand how effective our adverts are. In some case we use trusted third parties to collect this information for us but they only use the information for the purposes explained. By using our websites, you agree that we can place these types of cookies on your device.

Functionality – These cookies are used to provide services or remember settings to enhance your visit for example text size or other preferences. The information these cookies collect is anonymous and does not enable us to track your browsing activity on other websites. By using our websites, you agree that we can place these types of cookies on your device.

Targeting and Advertising – These cookies are used by trusted third parties to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. Information contained in these cookies is anonymous and doesn’t contain your personal information. To find out more about cookies used for targeting and advertising follow and or contact us at for further information about the trusted third parties we use.

If you’d prefer to restrict, block or delete cookies from ATG Fishing and our third party advertisers, or any other website, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences. If you choose to disable all cookies we cannot guarantee the performance of our websites and some features may not work as expected.

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