Work first started on The Bug in 2017, after EU legislation finally allowed the use of (PAP) Processed Animal Proteins from insects within aquaculture feed. This was something we had been desperately waiting for, as it opened a whole new world regarding sustainable protein sources that were now able to be used within the bait market.

We were then able to begin talks with a Black Soldier Fly meal producer that was producing the high quality of meal we were looking for. Although a relatively new biotech company at the time, their ethics and technical knowledge regarding the meal and its production were commendable and we felt confident we could work with them going forward.

Our chosen meal producer uses a very consistent substrate made up of spoils from the brewing industry. Through this method, you can control the fat content and protein levels of the finished product. Most insect meals available are high in fat (around 35-40% compared to, say, 10-15% in fishmeal), and although these are quite good fats, they are not quite the right type for aquaculture. This means they have a bit less alpha-linolenic acid (one of the omega 3 acids) as opposed to the more rounded profile of the omega 3s found in fishmeals. This is because of the primarily cereal-based substrate the larvae are fed on. We preferred our meal to be completely defatted, meaning we could control the amount of the nutritionally required omega 3s in the bait by adding oil to the mix at the production stage which, in turn, means we are using a meal higher in protein than others on the market, along with more nutritional fats.

Alongside the standard but quality functional ingredients that you will find in all our other baits, there are a few special inclusions worth mentioning. The first is both a powdered and liquid version of an extremely high-quality poultry meat hydrolysate. This is completely different to the current poultry liver hydrolysates that are quite widely used now in bait. Although these liver products are very good – indeed, we use them ourselves – these new meat hydrolysates offer a unique savoury taste profile to the bait that the fish are unlikely to have come across before. These hydrolysates are both incredibly soluble, containing almost 0% fat, which gives a fantastic free amino profile, stimulating both olfactory (smell) and gustatory (taste) receptors in all cyprinids. Alongside these, we have a lovely powdered fermented maize hydrolysate that also improves palatability, solubility and adds an incredible taste profile to the bait.

As with all our baits at DNA, we produce them using liquid foods that complement the base mix. This bait is no different, and along with the poultry protein hydrolysate mentioned earlier, we have a combination of a very palatable liquid maize extract and a sustainable microscopic crustacean extract that high in free amino acids. The latter we have been testing in the bait since formulation began, having first being introduced to the product in 2018 after being contacted directly out of the blue from a Norwegian fishing company who were looking at potential new markets. We had been searching for a more sustainable alternative to the now ubiquitous krill and fish proteins on the market to use as part of the liquid attractor package of this bait, and this fitted the bill perfectly!

Regarding the flavour profile of the bait, the most common comment from anybody who has been lucky enough to test it is: “Ooh… that doesn’t smell like I thought it would!” Understandable, I guess, for a bait primarily based around an insect meal, but we have smoothed the aroma of the bait out both with a creamy, powdered taste enhancer, along with a unique and proven flavour blend we have successfully used for years. This combination gives the bait an almost creamy, chocolate malt-type of aroma. If you’re brave enough to taste it, you’ll be greeted with a lovely nutty, creamy flavour that certainly isn’t expected.

The bait is unique in that although it is designed using cutting-edge ingredients, it still has that old-school feel to it that we know gives you, the angler, confidence that the carp will love it and, rest assured, they certainly do!

If you order an item and it isn’t what you expected then we’ll happily take most products back (within 14 days from date of receipt) as long as it is in unused, as new condition and in its original packaging. Non faulty goods returned may be subject to a 20% handling charge of the cost of goods purchased.

Any non-faulty items which are returned outside of 14 days from the date of receipt may be subject to a 25% restocking charge which will be deducted from the final refund.

Please note that ALL non-faulty items must be returned in saleable condition and in all original packaging otherwise a larger restocking figure may be applied as we will be unable to resell the item as new or at anything near its true value.

For some items, such as made-to-order, special ordered items or personal use or hygiene products unfortunately we are unable to take the products back. Additionally, cancellations of special order / made to order items may incur a restocking fee. If you have any queries, then please call us to ask for further details.

The Customer shall comply with the ATG Fishing returns procedure as defined below. ATG Fishing will not accept any returned goods should the returns procedure not be followed.

The Customer must contact ATG Fishing by either telephone or by e-mail to obtain a returns authorisation. A returns code will be issued and must be referred to in all correspondence. This number must also be clearly marked on any returned packages. The customer is responsible for returning the goods with 14 days of receiving the item.

In cases where the faulty or damaged goods are rejected within 14 days, the Customer is entitled to a replacement, alternative goods or a refund. The faulty or damaged product must be returned to the location specified by ATG Fishing before the refund or replacement can be issued.

All refunds will be issued within 14 working days of an order being cancelled or items returned.

ATG Fishing accepts no responsibility over returns shipping costs for rejected items unless they are faulty in which case ATG Fishing will cover the normal cost of returning the goods via tracked post or courier but will not cover the cost of express, next day, Saturday, am, special or any other form of expedited delivery.