This particular bait or, more so, the concept, is something we worked on for 4 or 5 years. Unfortunately, the lack of viable ingredients hampered progress until the summer of 2013, when we eventually started to piece parts of the puzzle together.

What we were looking for when we set about creating this bait was something that would compete nutritionally with the best fishmeals on the market, so no ‘that will do’ attitude was acceptable. The first problem we came up with was we were doing it without using fishmeals! You don’t have to look far nowadays to see a campaign based around protecting our marine fish stocks and making sure food ingredients are sustainable, and this is something that has been at the forefront of our minds for quite some time now.

What we came up with was a totally sustainable blend of high-quality and readily available (although costly) food-grade protein sources. With ingredients like Pea Protein Isolate, Rennet Casein, Calcium Casienate, Whey Protein and Beef Protein Isolate all above 80% protein mark, it’s already easy to see where the high spec of this bait comes from. This is before we come to the top-drawer Hydrolysed Yeast and liver powders used to enhance the gustatory and olfactory (taste and smell) attraction of the bait. The inclusion of these high-end ingredients enables us to also keep the boiling of the bait incredibly low. The baits are actually boiled for over a minute less than the rest of our range, preserving more of the baits’ essential amino acids and, in turn, vastly improving the finished baits’ profile. This still leaves you with a firm enough bait to stick out, yet once in the water the bait’s solubility is second to none. Stick one in a glass of water overnight and you will see for yourself.

To complement the complex base mix, the Switch Liquid is a complete FOOD source with a serious twist. There are no fewer than nine different liquids and ingredients used in the make-up of this very special liquid, each one with its own function. This liquid has got the lot in terms of attraction, nutrition and taste. Not only that, we have added a special Immunostimulant (100% natural; fishery owners, take note) that aids beneficial bacteria to fish’s gut/intestinal flora, helping fish to utilise feed more efficiently, increase their weight, improve their feed-conversion ratio (FCR), boost their immunity against pathogens and increase their survival rate. An effective way of trying to combat Spring Mortality Syndrome (SMS) when carp’s immune system is at its lowest.

The attraction side comes from the soluble, free-form amino acids within the liquid, which are powerful feeding triggers. Combining this with a subtle energy kick in the form of Capsaicin and ‘Active’ Peptides, the active proteins used in the liquid are totally exclusive to DNA and you will not find these elsewhere. Gustatory response (taste) comes from the proprietary blend of in-house sweeteners and salts. The meaty/yeasty aroma comes from a specially designed and, again, exclusive-to-us flavour compound. This liquid will complement any boilie/pellet/particle/groundbait, but by combining this liquid with the powders used in the Switch base mix, synergistically we have very cleverly created an active bait that carp find irresistible.

NB. We recommend that in use, the Switch IS NOT air-dried, especially whilst fishing. Due to some of the fine grade of some ingredients within the mix, air-drying can cause splitting and cracking of the baits. In our opinion, this bait is at its best used fresh. If you want to keep the bait for longer sessions, we would recommend using the stabilised shelf-life version.

Crude Protein : 37.3%

Oil / Lipid : 9.38%

Ash : 3.0%

Salt / Sodium : 0.43%

If you order an item and it isn’t what you expected then we’ll happily take most products back (within 14 days from date of receipt) as long as it is in unused, as new condition and in its original packaging. Non faulty goods returned may be subject to a 20% handling charge of the cost of goods purchased.

Any non-faulty items which are returned outside of 14 days from the date of receipt may be subject to a 25% restocking charge which will be deducted from the final refund.

Please note that ALL non-faulty items must be returned in saleable condition and in all original packaging otherwise a larger restocking figure may be applied as we will be unable to resell the item as new or at anything near its true value.

For some items, such as made-to-order, special ordered items or personal use or hygiene products unfortunately we are unable to take the products back. Additionally, cancellations of special order / made to order items may incur a restocking fee. If you have any queries, then please call us to ask for further details.

The Customer shall comply with the ATG Fishing returns procedure as defined below. ATG Fishing will not accept any returned goods should the returns procedure not be followed.

The Customer must contact ATG Fishing by either telephone or by e-mail to obtain a returns authorisation. A returns code will be issued and must be referred to in all correspondence. This number must also be clearly marked on any returned packages. The customer is responsible for returning the goods with 14 days of receiving the item.

In cases where the faulty or damaged goods are rejected within 14 days, the Customer is entitled to a replacement, alternative goods or a refund. The faulty or damaged product must be returned to the location specified by ATG Fishing before the refund or replacement can be issued.

All refunds will be issued within 14 working days of an order being cancelled or items returned.

ATG Fishing accepts no responsibility over returns shipping costs for rejected items unless they are faulty in which case ATG Fishing will cover the normal cost of returning the goods via tracked post or courier but will not cover the cost of express, next day, Saturday, am, special or any other form of expedited delivery.